Behind the Curtain: The Other Side of “New Dawn”
Our Mission
For a while now, we have watched ND (New Dawn Malinois so NOT a Rescue) sell a curated, feel-good version of rescue work.
But what happens when the lights go off and the social media filters fade?
Sweep their wrong doings under the carpet, Easy: manufacture some drama, blame an “online troll,” or wheel out a distraction dog in a hi-vis vest. It is rescue theatre at its finest—lights, camera, deflection. Just do not ask for receipts, records, or responsibility…
What ND does not want you to know
Let us speak facts
Dogs as Clout Tokens
Behind the “adopted to forces” rhetoric lies a questionable pipeline of vulnerable working dogs passed off as PR success stories—without proper long-term follow-up or transparency.
In reality very few or NO forces or HMPPS will associate with ND for varying reasons and past behaviour.
Trainers with Tools They Publicly Denounce
ND has promoted trainers who openly use prong collars and e-collars—while simultaneously claiming to oppose them. Mixed messages do not build trust; they breed confusion and cover-ups. Hiding behind closed groups does not build trust: What exactly have they got to HIDE?
Money Talks—But Where Does It Walk?
Frequent funding pleas, but zero published financial reports. Rescue is not a charity case—it is a responsibility.
Accountability matters when dogs’ lives are at stake.
Blank Canvases or Blank Promises?
The dogs advertised as often arrive with serious behavioural baggage.
Calling high-drive working breeds "pet home potentials" without structured support? without decent and ongoing behavioural support and training.
That is not rescue. That is Russian roulette.
Critics Are Shut Down, Not Heard
Former adopters, fosters, and volunteers have shared concerns—but they are quickly blocked or gaslit.
A transparent rescue does not silence its past. It learns from it.
💣 Ask the Real Questions:
Where are the follow-up welfare checks?
Who is evaluating these adopters—and how? —What are their qualifications?
Why are financials not shared publicly?
You deserve the whole truth, not a polished marketing reel. This is not about drama.
It is about dog welfare, ethics, and rescuing responsibly.
What ND does not want you to know
The Mountain Biker Dogs
Even more troubling, no public apology or correction was made. The dogs involved were weaponised for views, then vanished from updates. We still ask: what happened to them?
With dog attacks on the rise in the UK, this video has been flagged by world-renowned trainers as a textbook case of what not to do. Yet ND keeps it buried.
The real question: how did they dodge charges — and why has no one held them accountable?
ND is well-known — and widely avoided — for their relentless takedowns of others’ mistakes. But when the spotlight turns on them? It’s deflection, deletion, and dead silence.
Hypocrisy is not just their pattern — it is their brand.
However when it is their own mess? Suddenly, the spotlight vanishes and the silence is deafening.
To this day no one knows what happened to the dogs pooof!
Hannah RIP 15/07/2024
What did Hannah ever do wrong?
What did Hannah ever do wrong?
What did Hannah ever do wrong?
Mistake number one? That is on the pound.
Let’s hear a big, sarcastic round of applause for Sheffield Council Dog Pound, whose brilliant decision was handing Hannah over to ND.
That move set the stage for everything that followed — and not in a good way.
What did Hannah ever do wrong?
What did Hannah ever do wrong?
Mistake number two? Sending an unassessed dog straight into the arms of ND’s go-to foster — aka the “any foster will do” program.
Multiple dogs, minimal experience, zero prep — but ND pushed, and they caved. The result? No decompression, no structure, no real training. Just a ticking time bomb. That bite wasn’t a surprise — it was inevit
Mistake number two? Sending an unassessed dog straight into the arms of ND’s go-to foster — aka the “any foster will do” program.
Multiple dogs, minimal experience, zero prep — but ND pushed, and they caved. The result? No decompression, no structure, no real training. Just a ticking time bomb. That bite wasn’t a surprise — it was inevitable.
https://www.facebook.com/EyesonND/videos/2181146372263823
What did Hannah ever do wrong?
In the end, Hannah was euthanised. ND tried to cover it up — deny, deflect, delete — but the truth came out.
Hannah did not deserve that ending. None of the dogs they have used, dumped, and silenced ever do.
Hannah was just one more victim of a cycle ND refuses to admit even exists.
Hannah was dead the next day.
paypal.me/Givewhereitmatters
🛑 Where is your money really going?
Not all rescues are created equal. Some are saving lives. Others? Selling stories.
If you’re tired of feeding egos, funding merch drops, and fueling martyr complexes disguised as dog rescue — it’s time to redirect that generosity.
Introducing:
💸 NTND — Not That New Dawn 💸
Because compassion deserves more than spin, drama, and dead ends.
How it works:
✅ Donate to the NTND pot
✅ Nominate rescues actually doing the graft
✅ We distribute funds every 2 months to real boots-on-the-ground rescue work
No halos. No hype. Just help.